Optimizing Your 'About' Page: The Blueprint for AI Recognition

The "Entity Home" Concept

In the era of Generative Engine Optimization (GEO), your 'About' page is no longer just a place to share your company history with potential clients. It has evolved into your "Entity Home"—the single source of truth that AI models (LLMs) and search engines rely on to understand who you are, what you do, and why you matter.

If your 'About' page is vague, outdated, or hidden in PDF format, you are effectively invisible to the Knowledge Graph. To an AI, if you don't exist as a clear entity, you cannot be cited as an authority.

The Problem: Fluff vs. Facts

Most 'About' pages are filled with corporate jargon: "We are a world-class solution provider leveraging synergy..."AI hates this. It’s unstructured "fluff" that provides no extractable data.

AI needs facts. It looks for:

• Identity: Official legal name, alternative names.

• Location: Headquarters, service areas.

• Affiliation: Parent companies, subsidiaries, partnerships.

• Credentials: Awards, certifications, leadership team bios.

The Blueprint: Structuring for AI & Humans

1. The Identity Header (Clear & Direct)

Start with a definitive statement that defines your entity.

• Bad: "Empowering your digital future."

• Good: "Acme Corp is a digital marketing agency based in Austin, Texas, specializing in AI-driven SEO for SaaS companies."

  • Why: This sentence provides [Entity Name], [Category], [Location], and [Niche] in one go.

2. The Credential Block (E-E-A-T Signals)

Don't bury your achievements. Create a dedicated section for "Trust Signals" that AI can easily parse.

• Awards: List specific awards with years and issuing bodies.

• History: "Founded in 2015 by [Founder Name]."

• Team: Short bios of key experts (links to their LinkedIn/Twitter).

  • Tip: This connects your brand entity to the personal authority of your experts.

3. The "Entity Web" (Contextual Linking)

AI understands entities by their relationships. Use your 'About' page to map these connections.

• Link Out: Link to your profiles on Crunchbase, LinkedIn, Wikipedia (if applicable), and major industry associations.

• Link In: Ensure your footer and social profiles link back to this specific page as the "About" URL.

4. The Invisible Layer: Schema Markup

This is the most critical technical step. You must speak the AI's native language using JSON-LD Schema.

• Organization Schema: Define your logo, URL, sameAs (social profiles), and contact points.

• Person Schema: Define your founder and key authors.

• LocalBusiness Schema: If you have a physical presence, strictly define your NAP (Name, Address, Phone).

Pro Tip: Use the sameAs property in Schema to tell Google, "This LinkedIn profile and this Twitter handle belong to us." This resolves identity disambiguation.

The "Do Not" List for GEO

• Don't use images for text (e.g., an image of your mission statement). AI can't read it easily.

• Don't hide key info in PDFs (e.g., "Download our Company Profile").

• Don't leave inconsistent NAP data (e.g., different phone numbers on Facebook vs. Website).

The DECA Advantage

Unsure how AI currently sees your brand? Use DECA's Brand Research Agent to perform an "Entity Audit." It simulates how an AI crawler interprets your digital footprint, revealing gaps in your 'About' page that might be blocking your Knowledge Graph entry.

Next Step: Once your identity is solidified here, you are ready to target user intent. (See Pillar 2).