How to Price and Package an "AI Visibility Audit"

Introduction

The "AI Visibility Audit" is quickly becoming the new essential service for modern agencies—similar to how technical SEO audits once defined professional search marketing.

As AI-powered answer engines like ChatGPT, Google AI Overviews, and Perplexity capture more search volume, clients are asking a new question: "Why doesn't my brand appear when people ask AI about our category?" Traditional SEO audits—focused on backlinks, keyword density, and SERP rankings—don't answer this question. An AI Visibility Audit does.

This audit evaluates how your brand appears across generative AI platforms, measuring "machine readability" and "share of model" rather than traditional ranking positions. For agencies, it's a high-margin, repeatable service. Entry-level audits typically range from $1,500 to $2,500 for automated snapshots, while comprehensive strategic assessments command $5,000 to $15,000+ totheweb.com. When packaged correctly, this service transforms client anxiety about AI into a concrete, billable strategy.

What Goes Inside? Core Deliverables of a GEO Audit

An AI Visibility Audit must deliver insights that Google Search Console can't provide.

Your clients don't need another list of broken links. They need to understand how Large Language Models (LLMs) perceive and present their brand. A professional audit package should include these four essential components:

Share of Model (SoM) Analysis

This measures the percentage of times your brand is cited in response to non-branded queries (e.g., "best CRM for small business").

You'll deliver: A comparative chart showing how often the client appears versus competitors across ChatGPT, Gemini, and Perplexity ahrefs.com.

Hallucination & Brand Safety Check

This identifies where AI models generate false information about pricing, features, or company details.

You'll deliver: A "Red Flag Report" highlighting inaccurate AI-generated claims that require immediate correction linkflow.ai.

Citation & Source Authority Review

This determines where AI platforms are sourcing information. Is it your client's site, or a third-party review platform?

You'll deliver: A list of "Power Citations"—the high-authority URLs feeding the models, which need to be protected or acquired ahrefs.com.

Technical AI-Readability Assessment

This checks whether the site blocks AI crawlers via robots.txt or lacks proper structured data for AI parsing.

You'll deliver: A technical scorecard showing AI crawler access status and structured data validation whitelabeliq.com.

Pricing Tiers: From "Foot-in-the-Door" to Enterprise

Leading agencies structure their pricing to capture both quick wins and long-term retainers. The market has established clear value tiers for these services.

Tier 1: The "Snapshot" Audit ($1,500 – $2,500)

Ideal for: Small businesses, existing SEO clients looking to expand into GEO, or agencies testing the service with pilot clients.

Scope: Automated scan of brand visibility across 3 major engines (ChatGPT, Google AIO, Perplexity).

Deliverables: 10-page PDF with a "Visibility Scorecard" and Top 5 "Quick Fix" recommendations.

Turnaround: 48 hours.

Agency Investment: Low (primarily tool-driven analysis).

Tier 2: The "Strategic" Audit ($5,000 – $8,000)

Ideal for: Mid-market B2B, SaaS, and e-commerce brands serious about AI visibility.

Scope: Deep analysis of 50+ buyer intent queries. Includes competitor "Share of Model" benchmarking and content gap analysis.

Deliverables: 40-page strategic deck, "Hallucination Risk" assessment, and a 3-month GEO implementation roadmap totheweb.com.

Turnaround: 2 weeks.

Tier 3: The "Enterprise" Transformation ($15,000+)

Ideal for: Large enterprises and highly regulated industries (Finance, Healthcare, Legal).

Scope: Comprehensive semantic analysis across thousands of pages. Includes "Brand Entity" optimization and llms.txt architecture implementation.

Deliverables: Executive presentation, cross-departmental training (PR/Marketing/Tech teams), and setup of real-time GEO monitoring dashboards foundforai.com.

Turnaround: 4–6 weeks.

Positioning Your Service

The most successful agencies position AI Visibility Audits not as a cost, but as a strategic investment in staying visible as search behavior shifts from traditional queries to conversational AI. When a client ranks #3 in Google but gets zero mentions in ChatGPT for category-defining questions, that gap becomes a compelling business case.

Start with the audit to establish the visibility gap, demonstrate your expertise in this emerging space, and build the foundation for ongoing GEO optimization retainers.

FAQs

How is this different from a standard SEO audit?

A standard SEO audit focuses on ranking your pages in search results. An AI Visibility Audit focuses on how AI models synthesize and present your brand's information directly to users. It prioritizes semantic clarity and citation authority over keywords and backlinks ahrefs.com.

Can you guarantee we'll show up in ChatGPT?

No agency can guarantee specific placement in generative AI, just as no one can guarantee #1 rankings in Google. However, we can optimize your content to maximize the probability of being cited by aligning with how AI models retrieve and present information totheweb.com.

How long does an audit take to complete?

A basic "Snapshot" audit can be completed in 48 hours using automated tools. A comprehensive "Strategic" audit typically takes 2–3 weeks to allow for manual verification of AI responses and thorough competitor analysis.

Do I need special tools to run this audit?

While manual checks are possible, professional audits use GEO-specific tools (like DECA, Profound, or specialized AI-checkers) to scale the process. You'll need tools that can simulate queries across multiple models (GPT-4, Claude, Gemini) simultaneously linkflow.ai.

How often should we run an AI Visibility Audit?

Because AI models update frequently (weekly or monthly), we recommend quarterly "pulse check" audits to monitor for new hallucinations or visibility drops, with a full strategic audit annually govisible.ai.

What is "Share of Model"?

Share of Model (SoM) is the AI equivalent of "Share of Voice." It measures the percentage of times your brand is mentioned or recommended by AI in response to category-relevant questions compared to your competitors.

Why is "Hallucination Check" important?

AI models can confidently state incorrect facts about your pricing, refund policy, or product features. Identifying these hallucinations early allows you to publish corrective content to help "retrain" the model's output linkflow.ai.

References

• AI Visibility Audit: What It Is & How to Do One | ahrefs.com

• AI Visibility Services and Pricing | totheweb.com

• Top 10 AI Visibility Tools for Brand Monitoring | linkflow.ai

• White Label AI Visibility Audit | whitelabeliq.com

• AI Visibility Pricing Packages | foundforai.com

• GEO Pricing & Packages | govisible.ai