# Optimizing Your 'About' Page: The Blueprint for AI Recognition

## The "Entity Home" Concept

In the era of Generative Engine Optimization (GEO), your 'About' page is no longer just a place to share your company history with potential clients. It has evolved into your **"Entity Home"**—the single source of truth that AI models (LLMs) and search engines rely on to understand *who* you are, *what* you do, and *why* you matter.

If your 'About' page is vague, outdated, or hidden in PDF format, you are effectively invisible to the Knowledge Graph. To an AI, if you don't exist as a clear entity, you cannot be cited as an authority.

## The Problem: Fluff vs. Facts

Most 'About' pages are filled with corporate jargon: *"We are a world-class solution provider leveraging synergy..."***AI hates this.** It’s unstructured "fluff" that provides no extractable data.

**AI needs facts.** It looks for:

* **Identity:** Official legal name, alternative names.
* **Location:** Headquarters, service areas.
* **Affiliation:** Parent companies, subsidiaries, partnerships.
* **Credentials:** Awards, certifications, leadership team bios.

## The Blueprint: Structuring for AI & Humans

### 1. The Identity Header (Clear & Direct)

Start with a definitive statement that defines your entity.

* **Bad:** "Empowering your digital future."
* **Good:** "Acme Corp is a digital marketing agency based in Austin, Texas, specializing in AI-driven SEO for SaaS companies."
  * *Why:* This sentence provides \[Entity Name], \[Category], \[Location], and \[Niche] in one go.

### 2. The Credential Block (E-E-A-T Signals)

Don't bury your achievements. Create a dedicated section for "Trust Signals" that AI can easily parse.

* **Awards:** List specific awards with years and issuing bodies.
* **History:** "Founded in 2015 by \[Founder Name]."
* **Team:** Short bios of key experts (links to their LinkedIn/Twitter).
  * *Tip:* This connects your brand entity to the personal authority of your experts.

### 3. The "Entity Web" (Contextual Linking)

AI understands entities by their relationships. Use your 'About' page to map these connections.

* **Link Out:** Link to your profiles on Crunchbase, LinkedIn, Wikipedia (if applicable), and major industry associations.
* **Link In:** Ensure your footer and social profiles link back to *this specific page* as the "About" URL.

### 4. The Invisible Layer: Schema Markup

This is the most critical technical step. You must speak the AI's native language using **JSON-LD Schema**.

* **`Organization`** **Schema:** Define your logo, URL, sameAs (social profiles), and contact points.
* **`Person`** **Schema:** Define your founder and key authors.
* **`LocalBusiness`** **Schema:** If you have a physical presence, strictly define your NAP (Name, Address, Phone).

> Pro Tip: Use the sameAs property in Schema to tell Google, "This LinkedIn profile and this Twitter handle belong to us." This resolves identity disambiguation.

## The "Do Not" List for GEO

* **Don't** use images for text (e.g., an image of your mission statement). AI can't read it easily.
* **Don't** hide key info in PDFs (e.g., "Download our Company Profile").
* **Don't** leave inconsistent NAP data (e.g., different phone numbers on Facebook vs. Website).

## The DECA Advantage

Unsure how AI currently sees your brand? Use **DECA's Brand Research Agent** to perform an "Entity Audit." It simulates how an AI crawler interprets your digital footprint, revealing gaps in your 'About' page that might be blocking your Knowledge Graph entry.

**Next Step:** Once your identity is solidified here, you are ready to target user intent. (See Pillar 2).
